Sites and ads: UTM all the way to the chat
Carry UTM tags and form data from a landing page into a bot, see each customer's source and train Meta ads on real leads with Conversions API.
Tags are not lost
A bot link cannot hold UTM tags and a form, so Bordee passes a short visit code into the chat and joins everything up there: the name and phone from the form, the first visit's tags, the entry's tags. The landing page's funnel starts by itself.
Both site scenarios
Straight to the bot: after the form, the person is in the chat at once. A thank-you page with a button: the site works as before, and a button on the thank-you page leads to the chat with the same visit. The admin generates ready code for both, for Tilda and for ad links, with your real addresses.
Conversions API built in
Lead on a form, Contact when the person reaches the chat, an event from any funnel step, and Purchase with a won deal's amount, all from the server with hashed contact data. The log shows every event and Meta's response, and the browser pixel and the server never double-count.
Live in an evening
- An entry
Bot, funnel, tags, what happens after the form.
- Code on the site
The script and the data-crm-form attribute on the form.
- UTM fields
One button creates utm_* fields on contacts.
- The pixel
Pixel ID, access token and a test event.
Does it work without a site?
Yes: an ad or bio link goes straight into the bot, and its UTM tags land in the contact.
How do I get the module?
We open Sites and ads on request; write to us.